FROOTS is a sock company that wants to go to the extra mile in not only quality but keeping its customers smelling clean and fresh. The box that the Ballet socks are packaged have two perforated scented souls. The socks also come with souls inserted to keep from moving around in the box. Once the socks are taken out of the box, the box can be activated as an air freshener for your closet, and the sock insert souls can be placed inside smelly shoes to purify and cleans the smell from the interior of the shoes. A repurpose (a second life) for the souls and box of the socks!