As Lead UX/UI Designer at Singlewyde Food Truck my responsibilities are:

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• Lead and design elegant, simple, human-centric flows and experiences while defining new initiatives and iterate on existing features. Transforms tasks into intuitive, accessible and easy-to-use designs through the entire experience lifecycle, from the first-time user to the expert. 

• Intake and understand complex business requirements and translate them into effective digital experiences that help customers.

• Create UX documentation (transaction flows, scenarios, wireframes, navigation models, prototypes, user interaction specifications) to communicate concepts and designs to internal partners.

• Work closely with other team members including UI Designers, Business Owners, Product Managers, and Development Teams to bring your designs to life.

• Work with contemporary tools, including Sketch, Invision, Marvel, Adobe Creative Cloud to design new interaction modules, page layouts, style guides, images, icons, animations and other visual elements

• Apply and update existing brand (visual and interaction) standards to accommodate test goals

• Present and communicate designs and design goals to teammates, partners, and leadership.

• Create prototypes using design tools noted above and working directly with front-end developers

• Participate as an observer in user interviews and usability test sessions

• Validate developer-built experiences relative to UX design requirements, provide feedback and work with developers to reach best outcomes

• Conduct research studies and present findings that will inform improvements in the customer experience. Add to and contribute to establish research methods and strategies.

• Address all updates and training tutorials to all contracting and client employees. Strategize delivery of communication based upon customer.