Singlewyde

As Lead UX/UI Designer at Singlewyde Food Truck my responsibilities are:

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  • Lead and design elegant, simple, human-centric flows and experiences while defining new initiatives and iterate on existing features. Transforms tasks into intuitive, accessible and easy-to-use designs through the entire experience lifecycle, from the first-time user to the expert. 

  • Intake and understand complex business requirements and translate them into effective digital experiences that help customers.

  • Create UX documentation (transaction flows, scenarios, wireframes, navigation models, prototypes, user interaction specifications) to communicate concepts and designs to internal partners.

  • Work closely with other team members including UI Designers, Business Owners, Product Managers, and Development Teams to bring your designs to life.

  • Work with contemporary tools, including Sketch, Invision, Marvel, Adobe Creative Cloud to design new interaction modules, page layouts, style guides, images, icons, animations and other visual elements

  • Apply and update existing brand (visual and interaction) standards to accommodate test goals

  • Present and communicate designs and design goals to teammates, partners, and leadership.

  • Create prototypes using design tools noted above and working directly with front-end developers

  • Participate as an observer in user interviews and usability test sessions

  • Validate developer-built experiences relative to UX design requirements, provide feedback and work with developers to reach best outcomes

  • Conduct research studies and present findings that will inform improvements in the customer experience. Add to and contribute to establish research methods and strategies.

  • Address all updates and training tutorials to all contracting and client employees. Strategize delivery of communication based upon customer.  

Project Brief

 
 

Wireflow Annotations

Mid Level Wireframes

 

 Copyright © 2018 by Andreà Cassar. All Rights Reserved.

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Washington, DC 22202

andreagcassar@gmail.com  |  Tel: 917- 756 - 6507