DIVINE MERCY 

At Divine Mercy University my primary roles where to:

Click on the buttons to the right for samples:

  • Provided short- and long-range planning; design and manage marketing, traditional and social media-based national and global communication campaigns

  • Define and provide goals for team comprised of three marketing direct reports and five admissions representatives

  • Planned and directed all company marketing and communication-related campaigns

  • 225 campaigns launched in 18 months with 28% open rate with 11% click through rate

  • 35% increase in leads monthly by implementing new local, national, international marketing campaigns

  • Processed data/analytics to optimize project and program performance; manage annual $950K marketing budget

  • Controlled multiple areas of creative, brand, and connected vendor relations; form professional relationships with 38 vendors to properly manage Other Direct Costs (ODCs) for creative programs

  • Improved website traffic by 18% through conducting user journey maps, interviews - creating personas elevating UX/UI design and through highlighting fields of study and programs in tactically placed surveys in social media settings

  • Converted CRM Systems from InfusionSoft to Salesforce Lighting. 

  • Created customer journey maps, wireflows, and wireframes to Third-Party vendor for Salesforce design implementations. 

  • Conducted competitive analysis on best CRM system for the university, provided UX design comparative analysis, user personas, wireflows, wireframes, screen mock-ups, prototypes through Adobe XD, Figma, and Invision.

  • Utilized big data and Google analytics with applied SMART objectives; visual collateral delivery before or on time, always within budget and scope

  • Developed and Trained staff on career growth individually how to use Saleforce to elevate response time to leads while utilizing all special features of CRM system.

  • Provided hands-on training to staff designers, as an expert in Adobe Creative Suite (Acrobat, Bridge, Illustrator, InDesign, Aftereffects and Photoshop), WordPress, Facebook Ad Manager, MS SharePoint, Google Ads, and CRM Programs - InfusionSoft, Salesforce, and HubSpot

  • Set up media bookings, direct/produce videos for social media engagement, Hulu, Comcast, classroom videos

  • Utilized through canvas platform, and direct live stream through EWTN broadcasting station - 1M viewership

  • Preserved Section 508 compliance and abide by AP Stylebook guidelines

DMU Main logo in Color1.png
Screen Shot 2019-05-01 at 10.02.02.png
 

UX/UI Salesforce Portal Wireframes

Reports Page
Reports Page

press to zoom
Dashboard
Dashboard

press to zoom
Customized Data Charts
Customized Data Charts

press to zoom
Reports Page
Reports Page

press to zoom
1/4
 

Poster Series

 

Military Campaign

Brochure Front

Brochure Back

 

Diocese Campaign Tri-Folder

 

Diocese Campaign Tri-Folder Inside

Diocese Campaign Cascading Inserts

Marketing Ads

Screen Shot 2019-02-12 at 11.47.35
Screen Shot 2019-02-12 at 11.47.28
Screen Shot 2019-02-12 at 11.47.20
Screen Shot 2019-02-12 at 11.47.14
Screen Shot 2019-02-12 at 11.46.01