![](https://static.wixstatic.com/media/5430d4_8aaae15ddd154e62ab923f7e01af7342~mv2.png/v1/fill/w_93,h_135,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/5430d4_8aaae15ddd154e62ab923f7e01af7342~mv2.png)
DIVINE MERCY
At Divine Mercy University my primary roles where to:
Click on the buttons to the right for samples:
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Provided short- and long-range planning; design and manage marketing, traditional and social media-based national and global communication campaigns
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Define and provide goals for team comprised of three marketing direct reports and five admissions representatives
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Planned and directed all company marketing and communication-related campaigns
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225 campaigns launched in 18 months with 28% open rate with 11% click through rate
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35% increase in leads monthly by implementing new local, national, international marketing campaigns
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Processed data/analytics to optimize project and program performance; manage annual $950K marketing budget
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Controlled multiple areas of creative, brand, and connected vendor relations; form professional relationships with 38 vendors to properly manage Other Direct Costs (ODCs) for creative programs
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Improved website traffic by 18% through conducting user journey maps, interviews - creating personas elevating UX/UI design and through highlighting fields of study and programs in tactically placed surveys in social media settings
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Converted CRM Systems from InfusionSoft to Salesforce Lighting.
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Created customer journey maps, wireflows, and wireframes to Third-Party vendor for Salesforce design implementations.
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Conducted competitive analysis on best CRM system for the university, provided UX design comparative analysis, user personas, wireflows, wireframes, screen mock-ups, prototypes through Adobe XD, Figma, and Invision.
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Utilized big data and Google analytics with applied SMART objectives; visual collateral delivery before or on time, always within budget and scope
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Developed and Trained staff on career growth individually how to use Saleforce to elevate response time to leads while utilizing all special features of CRM system.
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Provided hands-on training to staff designers, as an expert in Adobe Creative Suite (Acrobat, Bridge, Illustrator, InDesign, Aftereffects and Photoshop), WordPress, Facebook Ad Manager, MS SharePoint, Google Ads, and CRM Programs - InfusionSoft, Salesforce, and HubSpot
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Set up media bookings, direct/produce videos for social media engagement, Hulu, Comcast, classroom videos
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Utilized through canvas platform, and direct live stream through EWTN broadcasting station - 1M viewership
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Preserved Section 508 compliance and abide by AP Stylebook guidelines
UX/UI Salesforce Portal Wireframes
![Reports Page](https://static.wixstatic.com/media/5430d4_04b0b4d166df464fb0906cc55376fbe8~mv2.png/v1/fill/w_49,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_04b0b4d166df464fb0906cc55376fbe8~mv2.png)
![Dashboard](https://static.wixstatic.com/media/5430d4_07ac8a2ce5104ebbb2efcbaace80a6c7~mv2.png/v1/fill/w_49,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_07ac8a2ce5104ebbb2efcbaace80a6c7~mv2.png)
![Customized Data Charts](https://static.wixstatic.com/media/5430d4_683069e853ec46c1bed75c04e5d5c1b7~mv2.png/v1/fill/w_49,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_683069e853ec46c1bed75c04e5d5c1b7~mv2.png)
![Reports Page](https://static.wixstatic.com/media/5430d4_04b0b4d166df464fb0906cc55376fbe8~mv2.png/v1/fill/w_49,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_04b0b4d166df464fb0906cc55376fbe8~mv2.png)
Poster Series
![](https://static.wixstatic.com/media/5430d4_1a4e4e9d1b644474a361cd65b5d9595b~mv2_d_3900_5700_s_4_2.jpg/v1/fill/w_80,h_116,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_1a4e4e9d1b644474a361cd65b5d9595b~mv2_d_3900_5700_s_4_2.jpg)
![](https://static.wixstatic.com/media/5430d4_59a0d0d5c2f84ca7b633ca4f232a338b~mv2_d_3900_5700_s_4_2.jpg/v1/fill/w_80,h_116,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_59a0d0d5c2f84ca7b633ca4f232a338b~mv2_d_3900_5700_s_4_2.jpg)
![](https://static.wixstatic.com/media/5430d4_e69930e3a7d24a3e8615026aee563dc9~mv2_d_3900_5700_s_4_2.jpg/v1/fill/w_80,h_116,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_e69930e3a7d24a3e8615026aee563dc9~mv2_d_3900_5700_s_4_2.jpg)
Military Campaign
![](https://static.wixstatic.com/media/5430d4_4a247cbbacd04e12a82224eb13b54241~mv2_d_3900_5700_s_4_2.jpg/v1/fill/w_93,h_137,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_4a247cbbacd04e12a82224eb13b54241~mv2_d_3900_5700_s_4_2.jpg)
Brochure Front
![](https://static.wixstatic.com/media/5430d4_fdda110db6e44940b57ff45410e09b94~mv2_d_3300_2550_s_4_2.png/v1/fill/w_59,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_fdda110db6e44940b57ff45410e09b94~mv2_d_3300_2550_s_4_2.png)
Brochure Back
![](https://static.wixstatic.com/media/5430d4_c79fb71fd6ea4786987e96982a32f614~mv2_d_3300_2550_s_4_2.png/v1/fill/w_59,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_c79fb71fd6ea4786987e96982a32f614~mv2_d_3300_2550_s_4_2.png)
Diocese Campaign Tri-Folder
![](https://static.wixstatic.com/media/5430d4_f90dbdc207944c7680a6a0b6b3301617~mv2_d_8217_5036_s_4_2.jpg/v1/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_f90dbdc207944c7680a6a0b6b3301617~mv2_d_8217_5036_s_4_2.jpg)
Diocese Campaign Tri-Folder Inside
![](https://static.wixstatic.com/media/5430d4_7aeafb776010416f8860381ae6f25076~mv2.jpg/v1/fill/w_108,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_7aeafb776010416f8860381ae6f25076~mv2.jpg)
![](https://static.wixstatic.com/media/5430d4_ba000827c0c44a1aa36abcd116258bd0~mv2_d_2550_3300_s_4_2.jpg/v1/fill/w_67,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_ba000827c0c44a1aa36abcd116258bd0~mv2_d_2550_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/5430d4_7c37cb85d2544427b6fd517156265055~mv2_d_2550_3075_s_4_2.jpg/v1/fill/w_63,h_91,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_7c37cb85d2544427b6fd517156265055~mv2_d_2550_3075_s_4_2.jpg)
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![](https://static.wixstatic.com/media/5430d4_a4519409a69840f5915b5585f36986bf~mv2_d_2550_2625_s_4_2.jpg/v1/fill/w_53,h_78,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_a4519409a69840f5915b5585f36986bf~mv2_d_2550_2625_s_4_2.jpg)
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Diocese Campaign Cascading Inserts
![](https://static.wixstatic.com/media/5430d4_ba000827c0c44a1aa36abcd116258bd0~mv2_d_2550_3300_s_4_2.jpg/v1/fill/w_174,h_255,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/5430d4_ba000827c0c44a1aa36abcd116258bd0~mv2_d_2550_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/5430d4_7c37cb85d2544427b6fd517156265055~mv2_d_2550_3075_s_4_2.jpg/v1/fill/w_164,h_240,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/5430d4_7c37cb85d2544427b6fd517156265055~mv2_d_2550_3075_s_4_2.jpg)
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![](https://static.wixstatic.com/media/5430d4_a4519409a69840f5915b5585f36986bf~mv2_d_2550_2625_s_4_2.jpg/v1/fill/w_140,h_204,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/5430d4_a4519409a69840f5915b5585f36986bf~mv2_d_2550_2625_s_4_2.jpg)
![](https://static.wixstatic.com/media/5430d4_f6bd8fc7920b4e629b7692d690d04c43~mv2_d_2550_2400_s_4_2.jpg/v1/fill/w_127,h_186,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/5430d4_f6bd8fc7920b4e629b7692d690d04c43~mv2_d_2550_2400_s_4_2.jpg)
![](https://static.wixstatic.com/media/5430d4_637657b90437494682c20e28bb0c6a67~mv2_d_2550_3300_s_4_2.jpg/v1/fill/w_174,h_255,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/5430d4_637657b90437494682c20e28bb0c6a67~mv2_d_2550_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/5430d4_d611ae36ca9d4e8fa7f4041a4623aca7~mv2_d_2550_3075_s_4_2.jpg/v1/fill/w_164,h_240,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/5430d4_d611ae36ca9d4e8fa7f4041a4623aca7~mv2_d_2550_3075_s_4_2.jpg)
![](https://static.wixstatic.com/media/5430d4_39b29f612f244935b9ee53f8c8cd935a~mv2_d_2550_2850_s_4_2.jpg/v1/fill/w_151,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/5430d4_39b29f612f244935b9ee53f8c8cd935a~mv2_d_2550_2850_s_4_2.jpg)
![](https://static.wixstatic.com/media/5430d4_2328dd553d3d45eca3ddc2f1eeec405c~mv2_d_2550_2625_s_4_2.jpg/v1/fill/w_140,h_204,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/5430d4_2328dd553d3d45eca3ddc2f1eeec405c~mv2_d_2550_2625_s_4_2.jpg)
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Marketing Ads
![](https://static.wixstatic.com/media/5430d4_4a005820724f4aa4ad98c814e0ad61e1~mv2_d_2138_2722_s_2.jpg/v1/fill/w_108,h_138,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_4a005820724f4aa4ad98c814e0ad61e1~mv2_d_2138_2722_s_2.jpg)
![](https://static.wixstatic.com/media/5430d4_a5ad8d4d532f4b0189571262dc838633~mv2.jpg/v1/fill/w_59,h_59,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_a5ad8d4d532f4b0189571262dc838633~mv2.jpg)
![](https://static.wixstatic.com/media/5430d4_5c84df281e7a4b1ba4b36908fbc18df5~mv2.jpg/v1/fill/w_59,h_59,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5430d4_5c84df281e7a4b1ba4b36908fbc18df5~mv2.jpg)
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