My efforts in working with FEMWORKS, a communication consultancy dedicated to growing small businesses and starts-ups in urban and multicultural settings, focused on RE-BRANDING the company while staying true to the founder's mission and original vision. I re-designed its LOGO mark to adjust the typeface and make it mathematically coherent and proportional; created MOBILE APPS for customers so they may track the progress of their projects; and designed a complete STYLE GUIDE, used by the company to implement BRAND CONSISTENCY.