Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
American Red Cross
Project type
Blood Drive Donation Platform & Responsive Redesign
The American Red Cross tasked our team with redesigning the blood donation scheduling platform to better serve desktop, tablet, and mobile users, especially targeting mobile donors and volunteers on the go.
The challenge was to streamline appointment booking, create a mobile-first volunteer experience, and introduce gamification elements to increase recurring engagement and community participation.
Outcomes
Achieved a 38% increase in mobile blood donation signups within the first 3 months post-launch.
Badge program contributed to a 19% increase in repeat donor activity.
Volunteer registrations via mobile grew by 28% quarter-over-quarter.
Internal stakeholders adopted the design system for future campaigns, setting a new standard for mobile-first nonprofit engagement.
