MasterBrands

As UI/UX Consultant at MasterBrands, I guided the project design lifecycle from research and discovery through execution, establishing a scalable design framework for the organization. I directed user research, journey mapping, and usability testing that uncovered key friction points, resulting in a 40% reduction in navigation time and 25% higher task completion rates. Partnering cross-functionally with product, engineering, and marketing teams, I implemented an accessible, user-centric design system that improved brand consistency across platforms. The result was a modernized digital experience that drove a measurable increase in customer engagement and conversions while reinforcing Masterbrands’ market leadership.