Blue Force Communication Rebrand

At Blue Force Communications, I led a complete rebrand initiative for the agency, redefining its visual identity and elevating its presence across digital and traditional channels. As the Senior Art Director and UX Design Lead, I was responsible for redesigning the company’s logo, website, print collateral, marketing campaigns, and social media assets, ensuring cohesion, clarity, and a refreshed strategic tone across all touchpoints.

I partnered closely with leadership and cross-functional teams to align brand goals with user experience standards. In parallel with rebranding the agency itself, I led the creative direction and execution of client campaigns, delivering integrated solutions across web, social, and print for high-profile clients in global defense, policy, and government sectors.

Key accomplishments:

• Directed a full visual identity rebrand, including logo, typography, and color systems

• Redesigned the company’s website UX/UI, with a focus on accessibility and performance

• Produced new marketing collateral: print brochures, pitch decks, and internal communications

• Created scalable social media kits to standardize client messaging across platforms

• Spearheaded brand storytelling and campaign development for government and NGO clients

• Introduced brand guidelines and design systems for internal consistency and client-facing work